Trust in Ayurvedic Products Made Easier with Online Availability
India is the leading market for Ayurvedic products globally. With its holistic approach, Ayurveda provides for targeted issues to general health and immunity. This pandemic has made all of us pause for a moment from our busy lives and retrospect our lifestyle and health condition. India as a country is regarded as a low immunity population and we have seen it prove right as the pandemic hit us. Having to stay with the confinement of four walls has also upgraded us to thinking all digital. A recent study showed that with the increase in awareness regarding the importance of immunity, 60% of Gen Z and 40% of the millennials have opted for Ayurvedic products online such as immunity boosters from trusted websites. One of the major reasons why online Ayurvedic products were chosen over their counterparts is during these unpresidential times precaution was the only hope. Covid-19 was not backed with trustable research-based allopathic medicines, hence side-effect-free Ayurved...